Content Marketing is key to the success of your marketing strategy, we advise our clients through the process of becoming their own publishers.
How firms market their expertise through the distribution of their content is critical. We advise our clients on the message to communicate, where to communicate this, the analytics, and show our clients a return on investment.
With Social Media it is now possible to build your target audience through your social media assets, create and grow ‘online communities’
around your content. However is is important not to ‘push’ your content, but for your content to be found when a potential customer
is searching online, or searching on a financial database such as Reuters, Lexis Nexis, FT, Mondaq and so forth.
The style of the content is key as well as where it is distributed.
We represent Mondaq’s interests within the professional services and financial services industry sectors. Mondaq from a marketing perspective generate an awareness to the international business community, and from a business development
perspective are able to show you the name and contact details of those that read your content thus enabling you to nurture
relationships with those that read your content.
For more information on how we can assist you with your content marketing, or to find out more about Mondaq then in the first instance