Marketing Trends for 2014

  A few keys areas to consider throughout the course of 2014:   1. Google+ & SlideShare Will Become Big Players: SlideShare. It’s usage grew in 2013 and looks set to continue to evolve in 2014. Content sharing is proving popular, especially when we...

Digital Marketing Trends From 2013

  Marketing has undergone significant changes in the last few years, and will continue to do so in 2014. The array of technologies now available, and the resultant trends represent challenges to us all. Being tech savvy is longer an advantage as such, it is more...

Effective Content

  Algorithms from the major search engines are being constantly updated and improved upon, they are searching for that exact set of returns for each search engine results page. As a result of this ever evolving search algorithm, these search engines are getting...

Online Reviews

  Online reviews are extremely important and influential factors for people who decide to book anything, from hotels, to holidays to weekend breaks. 9 out of 10 people consider online reviews as impactful to their booking decision. So, not matter what a hotel...

Mobile Marketing

  Facebook’s recent share price hike has been attributed to the market believing that it will finally be able to make money from its 1.2billion users. Over half of active Facebook users access the platform via their mobile device, mobile in this instance means...

Millennial Marketing

  Some points to bear in mind for marketing to the millennial generation.   1: They are well educated, and technologically savvy and privileged. They were born between 1980 and 2000; Millennials have had access to health care since birth, most are literate,...