Online Reviews

  Online reviews are extremely important and influential factors for people who decide to book anything, from hotels, to holidays to weekend breaks. 9 out of 10 people consider online reviews as impactful to their booking decision. So, not matter what a hotel...

Top 5 Hotel SEO Mistakes

  Some common SEO mistakes that Hotels can sometimes make:   1) Website: If you do not have a unique website- you run the risk of being invisible to a search engine’s robots.   Hotels need to understand what the major search engines wish to see, by major...

Google Plus Ones

  While social media has not yet replaced back links in terms of search engine relevance, it is widely believed that it will overtake back links in the coming years. Websites with more social links such as likes or tweets or +1’s tend to rank better on search...

Social Hotels

  Social Media Hotels, what are they? In plain terms, they are hotels that actively use social media to not only engage with their guests, but also use it as a direct part of their sales solution process. Some hotels will have a presence across numerous social...

Hotel Blogging- The Benefits

  Ideally all hotels would receive 100% of their bookings directly, receiving a higher margin, and there would be no need for 3rd party referral bookings that are subject to a commission, which eats into a Hotel’s margin.  Unfortunately, we don not live in an...

Hotel Tips for the Digital Age

  10 Hotel Tips for the Digital Age:   1.Maintain your brand as best you can, try to be consistent with all your communication. 2.The easiest way to increase rates is to improve your guest satisfaction; let’s face it, you can’t just move the Hotel or...