Millennial Marketing

  Some points to bear in mind for marketing to the millennial generation.   1: They are well educated, and technologically savvy and privileged. They were born between 1980 and 2000; Millennials have had access to health care since birth, most are literate,...

Tracking Benefits

Very few healthcare practices have a medical marketing strategy in place, having a plan of action and a direction for growth is vital for any business, why should a medical practice be any different? Without patients, there is no practice. Practice managers who do...

Facebook: To Use or Not To Use

  Most social media marketing plans will include a Facebook presence. Facebook, traditionally perhaps seen as a platform for purely social interaction, has evolved over time. There is a large business presence on the platform, and as such the way in which people...

Healthcare: Inbound Marketing

  Outbound marketing communications will always follow a certain template, especially when it comes to healthcare practitioners. They will all run along the lines of informing the potential patient who you are, where you are, and what you do. Inbound marketing...